Tell The Truth

Brian Brooker, CEO & chief creative officer of Barkley, writing for Talent Zoo asks agency personnel to consider doing something radical to improve the work.

Here’s a thought on how advertising could move up a few notches: Tell the truth. Tell the truth in a way that inspires rather than dulls the mind like a double scotch. Tell the truth in a way that reflects real life, not an advertiser’s pipe dream. Tell the truth in a way that gives customers credit for their intelligence, rather than treats them as if they all have room temperature IQs. Remember that consumers appreciate creativity. They like to laugh. They can put two and two together.

I, for one, am all for telling consumers the truth. But I can’t quite imagine the thousands of brand managers working on commodity products sharing our zeal for honesty.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Carl LaFong

    You might want to double check that link to Barkley. It takes you to Barley Snyder LLC Attorneys at Law.

  • David Burn

    Fixed. Thanks Carl.

  • steffan Postaer

    I always loved JWT’s old theme: the truth well told.

  • David Burn

    Hey Steffan, I think you mean McCann Erickson.

  • Steffan Postaer

    I stand corrected. I got my BDAs mixed up! Still a good mantra…

  • Truthiness

    I’ve gotta tell the truth. Brooker’s column was contrived bullshit. Which is surprising, as his shop does nice work.