“Tell ‘Em Vince Sent You”

Of all the radio commercial cliches in the world, this has got to be one of the worst.
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This is Vince Dooley. He’s a legendary University of Georgia football coach and a pretty stand-up guy. But right now, he’s doing some radio spots for AAMCO in which he says, “Tell ’em Vince sent you.”
Why? Why? WHY?
Does anyone ever do that? Have you ever said “So-and-so sent me” because you heard it in a radio spot? What am I going to get at AAMCO if I said, “Hey, Vince sent me.” Do they even care?
Somebody, please get me a client that does a lot of radio. I promise I can beat this crap writing in my sleep.
Oh, and Happy Presidents Day. I’m sure there’s a furniture sale near you today. You know, with an ad featuring George Washington saying, “I cannot tell a lie. I’ve been chopping down prices all weekend.”

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.