Teens Flee From High Culture

The Guardian: Mozart, Brahms and Bach have been enlisted to discourage youths from hanging around shops at seaside towns.
Classical music has been piped into Co-op stores at Seaton and Teignmouth in Devon for just over a week, and already youngsters who used to congregate near the doors have gone elsewhere.
The supermarket plans to experiment with different types of classical music to see if particular styles are more effective.
A Co-op spokeswoman said: “Classical music makes our shops less cool as places for youngsters to hang around. It is early days, but it does appear to be successful.”

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • http://jackyan.com Jack Yan

    Another theory is that the music hits the kids’ inner goodness and they went to school to study.