Teens Flee From High Culture

The Guardian: Mozart, Brahms and Bach have been enlisted to discourage youths from hanging around shops at seaside towns.
Classical music has been piped into Co-op stores at Seaton and Teignmouth in Devon for just over a week, and already youngsters who used to congregate near the doors have gone elsewhere.
The supermarket plans to experiment with different types of classical music to see if particular styles are more effective.
A Co-op spokeswoman said: “Classical music makes our shops less cool as places for youngsters to hang around. It is early days, but it does appear to be successful.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Another theory is that the music hits the kids’ inner goodness and they went to school to study.