TED wants to nurture ads so good you choose to watch. Hence, its second annual Ads Worth Spreading initiative.
According to TED, an ad worth spreading is a short way of communicating an idea. The ad can be as long as it takes to communicate the idea powerfully, up to five minutes. What matters is the “a-ha” moment, the central idea.
“In our brave new interconnected world, the rules of marketing are changing fast,” said Chris Anderson, TED Curator. “Ambush advertising is broken. We think there’s a better way based on sharing powerful ideas.”
Ads Worth Spreading is open to all creators of campaigns in the business community and authorized brand representatives. The submission process opens on October 15, 2011 and closes on December 31, 2011.