Teaming With A Winner

According to Lewis Lazare, U.S. Cellular has agreed to a three-year, multimillion-dollar presenting sponsorship deal with the world champion White Sox, continuing its agreement with the team through the 2008 season. The company first signed on as a presenting sponsor for the 2005 season, a deal that complemented the $68 million naming rights agreement U.S. Cellular signed with the team in 2003. As part of the agreement, U.S. Cellular is listed as presenting sponsor of the team on all advertisements and publications.
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About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.