Tate Tracks Wins One Show Best Of Show

It’s not an ad, per se, but it is an idea. And a pretty cool one, at that.
See it here.
The rest of the winners are listed at The One Club website.
Looks like TBWA/Chiat/Day got a lot of pencils for its Skittles and Combos work, like this spot:

Was anyone there at the show? Tell us your first-hand accounts.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. The show was better than most years. It’s one of the more ‘real’ and respected shows though. Kenny Mane was the MC. NYC really represented this year. TBWA Chiat/NY deservedly rocked the place with their Skittles/Combos work. Crispin won some awards for Burger King. 180 Amsterdam won a few things for adidas, like usual. BBH NY won for Gamekillers. BBDO NY won for a cool G4 brandvertainment idea. Fallon won for Tate and Sony again. There were a few scattered awards here and there, and then the couple of obvious scam ads that people barely clapped for, like usual.
    The afterparty was kinda lame though, a few blocks down that you had to bus or walk to and most people left rather than mingled.