Target’s Manhattan Air Show

PR Newswire: Target turned the runway upside down during an electrifying Vertical Fall Fashion Show in the city that shares its love of style: New York. This event took place at Rockefeller Center, Wednesday, July 27, 2005 which featured a troupe of world-class athletes who leapt off the roof of a 9-story tower on the Plaza, then strutted down the building’s side modeling the Target Fall 2005 women’s and men’s collections by Isaac Mizrahi, Mossimo, Liz Lange, Xhilaration, Merona, among others.
Relying on high-tech rappelling rope and form-fitting body harnesses, the fashion models/athletes descended down the building and incorporated a mix of acrobatics and dance, while they maintained their best high-fashion steely gaze. Upon landing at street level, the athletes were joined by more than 60 female and male models that walked the runway on the Plaza, keeping their feet firmly on the ground.
“We want to inspire our guests with our fall collection and want them to have fun with fashion,” said John Remington, vice president of communications, Target. “Doing a runway show down the side of one of New York’s most iconic buildings was a great way to do just that.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.