Targeted TV Commercials Explained

BusinessWeek reports on the new wave of testing being done by cable companies to target specific ads to different people.
A Q&A with Invidi Technologies CEO and President David Downey explains a little bit about how the technology will work.
But I love what he says here:

The hope is that consumers will actually want to opt in. If cable companies can earn more ad revenue, cable bills may stay low or even go lower.

I’d love for someone to point out to me one time in history where a cable bill actually went down voluntarily.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

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