You are here: Home / Media Trends / Targeted Placement In Toronto

Targeted Placement In Toronto

October 12, 2007 By Leave a Comment

In what seems like an obvious move, The Toronto Star is planning a revamped approach to selling newspaper advertising, including a switch to modular ads and sectional pricing, starting Jan. 1, 2008.
Sectional advertising means ads will run in sections selected by advertisers and a separate rate card will be developed for each section tied to readership and demographics.
Fred Forster, president and chief pioneer of media agency PHD, said sectional selling is something advertisers have wanted for a long time. “I think there’s always been frustration for advertisers who don’t necessarily want to be in the upfront section of the paper, (who) want to be in a specialty section but are paying the same rate for less readership,” Forster said.

Submit to reddit
Filed Under: Media Trends
About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.