Target Wants To Wake You From Your Turkey Day Slumber

To ensure you make the 6:00 am opening of a Target store near you on Black Friday, Target is offering wake up calls from the likes of Heidi Klum.
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Even though loyal shoppers may have an alarm clock handy, this concept neatly advances the permission marketing ethos, and is likely to create significant buzz among tar-jay zealots.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.