Target Doesn’t Engage With Non-Traditional Media

Amy Jussel, Founder and Executive Director of Shaping Youth, is unhappy with the sexual innuendo implied in this outdoor board from Target.
What’s wrong with the ad can be debated, but there’s little to debate in Target’s response to Amy.

“Good Morning Amy,
Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest.
Once again thank you for your interest, and have a nice day.”

I know it must be hard to engage with just any old customer, but companies are going to have to try a lot harder, or they will be consistently BLASTED on these here interwebs.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.