Tampa Time

Tampa agency, Pyper Paul + Kenney, thanks to several recent account wins have brought the new agency’s annual capitalized billings to more than $40 million in just a little more than two years.

“In markets like New York City and Los Angeles, there are plenty of large agencies with talented people at the top, but clients never know if they’re going to get the ‘C Team’ working on their account after the pitch is over and the contract is signed,” said Paul Daigle, president of PP+K. “At PP+K, we are uniting the most talented ad people in the Southeast under one roof, and rock staring it out for all of our clients. There is no ‘C Team’ at Pyper Paul + Kenney.”

Clearly Daigle does not lack confidence. As for “uniting the most talented ad people in the Southeast,” I think Crispin Porter, BBDO Atlanta, West Wayne, McKinney and The Martin Agency might have something to say about that.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Of course he’s confident. Don’t forget, these are the guys who won 127 ADDYs last year.

  2. are there any other agencies in tampa? i checked the PP+K website to see what fuss is all about. i don’t get it. copy/art direction straight outta 1987. they must be “really nice to work with.”

  3. Brains on Fire has something to say about that, too. There are no entry level positions here.

  4. if they want to compete with any of the aforementioned agencies(cp+b, martin, mckinney, etc.) , i suggest they take all of their work off their website immediately. lameness is everywhere.
    oh, and winning 127 addys in a market like tampa means absolutely nothing.

  5. Carl LaFong says:

    Actually, WestWayne has an office in Tampa. And there may be a handful of smaller, less heralded shops in the area doing some nice work here and there.
    Other than that, Tampa is pretty much a creative wasteland. Which, as ed so astutely noted, explains how an agency as thoroughly mediocre as PP+K can sweep the local Addys.
    Well, that and the fact that Addys are on the low end of the award show food chain. Anyone who has been in this business for more than five minutes probably has a couple. Hell, I even have a few and I suck.
    All of which proves what I’ve said far too many times already: Award shows are meaningless ego fests, full of sound and fury (and drunken creatives) and signifying nothing.
    I know I shouldn’t keep knocking PP+K — they’re not that bad and I’m not that good — but when you continually boast of having “the most talented ad people in the Southeast under one roof,” you better be able to deliver.

  6. “…rock staring it out for all of our clients.”
    is it “staring” or “starring”? regardless, i get the message: when they roll, they roll BIG.

  7. To me, Addy’s are only really meaningful if you win them in a well-respected market or they’re at the national level.
    I would argue it’s pretty tough to get work past three sets of judges through to the point it wins a national Addy award.

  8. well, technically, the blurb only says there are no c teams. they didn’t reveal how many teams are a, b, d and f.