Talking Pre-Roll

Speaking as a consumer of online video, I’m no fan of pre-roll, also known as force feeding. But some of these guys are. Let’s listen…

According to Beet.TV, the panel above is comprised of Michael Learmonth of Ad Age; Micheal Mathieu, CEO of video ad network YuMe; Rob Norman, CEO of WPP’s GroupM; Robert Davis of Ogilvy; and John McCarus of Digitas.
I like how Davis goes to bat here for Interactive and what he calls “experience driving.”
“If the promise of the Internet is just over-the-top programming, or another way to sit back, I think we miss the opportunity,” Davis concludes.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.