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Talking Pre-Roll

November 6, 2009 By Leave a Comment

Speaking as a consumer of online video, I’m no fan of pre-roll, also known as force feeding. But some of these guys are. Let’s listen…

According to Beet.TV, the panel above is comprised of Michael Learmonth of Ad Age; Micheal Mathieu, CEO of video ad network YuMe; Rob Norman, CEO of WPP’s GroupM; Robert Davis of Ogilvy; and John McCarus of Digitas.
I like how Davis goes to bat here for Interactive and what he calls “experience driving.”
“If the promise of the Internet is just over-the-top programming, or another way to sit back, I think we miss the opportunity,” Davis concludes.

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Filed Under: Ad People, Video
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.