Talking Pre-Roll

Speaking as a consumer of online video, I’m no fan of pre-roll, also known as force feeding. But some of these guys are. Let’s listen…

According to Beet.TV, the panel above is comprised of Michael Learmonth of Ad Age; Micheal Mathieu, CEO of video ad network YuMe; Rob Norman, CEO of WPP’s GroupM; Robert Davis of Ogilvy; and John McCarus of Digitas.
I like how Davis goes to bat here for Interactive and what he calls “experience driving.”
“If the promise of the Internet is just over-the-top programming, or another way to sit back, I think we miss the opportunity,” Davis concludes.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.