Talking Bass Says “Catch Me” In Long-Winded Monlogues

Colle+McVoy has released a new campaign for its client Recreational Boating & Fishing Foundation. The Foundation’s Anglers’ Legacy program is aimed at tapping into people’s passion for fishing by asking them to introduce the sport to someone new.

I actually love the pace of the second, longer form spot. It’s soooooo sloooowwwww and that’s an excellent way to grab someone’s attention today–provided you can also hold their attention, which these spots do.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.