Talkin’ The Smart Guy Talk

“Content v. Audience: What Actually Matters for Advertisers?” was a panel held at Business Insider’s Ignition Conference last week.
I have little idea what these gentlemen are talking about, but it sounds important.

Just for fun, I thought to collect some of the buzzwords used by the panelists: KPIs, the point of conversion, overall lifetime value, brand lift, the tunnel, deep brand engagement, DR focus, social targeting, best audience, real value attribution, search and re-targeting, measured lift and intent, targeted pre-roll and prospect population.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.