Talkin’ The Smart Guy Talk

“Content v. Audience: What Actually Matters for Advertisers?” was a panel held at Business Insider’s Ignition Conference last week.
I have little idea what these gentlemen are talking about, but it sounds important.

Just for fun, I thought to collect some of the buzzwords used by the panelists: KPIs, the point of conversion, overall lifetime value, brand lift, the tunnel, deep brand engagement, DR focus, social targeting, best audience, real value attribution, search and re-targeting, measured lift and intent, targeted pre-roll and prospect population.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.