Talkin’ The Smart Guy Talk

“Content v. Audience: What Actually Matters for Advertisers?” was a panel held at Business Insider’s Ignition Conference last week.
I have little idea what these gentlemen are talking about, but it sounds important.

Just for fun, I thought to collect some of the buzzwords used by the panelists: KPIs, the point of conversion, overall lifetime value, brand lift, the tunnel, deep brand engagement, DR focus, social targeting, best audience, real value attribution, search and re-targeting, measured lift and intent, targeted pre-roll and prospect population.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.