American consumers spend 42 minutes, on average, talking to machines and pushing buttons to nowheresville on customer service calls. Actually, I just made that up. In all likelihood, the number is much higher.
Now, thanks to the kindness of one netizen, Paul English, you can get right through to that call center on the outskirts of Bombay. Happy dialing!
[via Micropersuasion]
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
