Nadal is calling on his shops to become the private-equity firms of the advertising world by investing in brands or companies – raising outside capital if necessary to get in on the action.
“We’re prepared to put up capital,” Nadal said in an interview after sending a memo to his agency heads that hinted at his strategy. “We want to become the Goldman Sachs of marketing services.”
He cites the case of Burger King, the hamburger chain acquired by buyout firms Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners in 2002. “The next time they buy Burger King, we’d like to be a co-investor.”
For more on Nadal see Adweek’s profile from 2004.