Taking Tea Where It’s Never Been Before

Guayaki Yerba Mate is an emerging beverage brand with interesting stories to tell about their organic, rainforest-grown, fairly traded product. Witness, the seven-minute documentary:

Guayaki also makes room for brand advocates and Mate heads to tell their own tales. Available from the brand’s YouTube channel, “Out of my Gourd” appears to be a New Age-inspired consumer generated commercial.
The brand name Guayaki (Gwy-uh-KEE) honors the Aché Guayakí people. The Ache live in the sub-tropical rainforests of Paraguay, Argentina and Brazil, home of the yerba mate tree.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. The Guayaki team is doing everything right. Growing like crazy while still staying true to their ethos. Great guys – and a great product. I drink it everyday.
    – Scott James
    Fair Trade Sports

  2. Thanks for dropping by, Scott. I like the looks of your company too.