Taking Tea Where It’s Never Been Before

Guayaki Yerba Mate is an emerging beverage brand with interesting stories to tell about their organic, rainforest-grown, fairly traded product. Witness, the seven-minute documentary:

Guayaki also makes room for brand advocates and Mate heads to tell their own tales. Available from the brand’s YouTube channel, “Out of my Gourd” appears to be a New Age-inspired consumer generated commercial.
The brand name Guayaki (Gwy-uh-KEE) honors the Aché Guayakí people. The Ache live in the sub-tropical rainforests of Paraguay, Argentina and Brazil, home of the yerba mate tree.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.