Take That, Axe

by David Burn on May 5, 2005

from Ad Age: In its latest bid to attract teenage males, Gillette Co.’s Tag body spray is offering them a date with a 33-year-old married woman — MTV reality star Carmen Electra — with bidding so far topping out at $17,200 on eBay.
Carmen E Take That, Axe promotions
Males ages 15 to 20 are eligible for the date with Ms. Electra, born Tara Leigh Patrick near Cincinnati. Winner of the auction receives an all-expense-paid trip to Los Angeles to have dinner with Carmen Electra at “one of Hollywood’s hottest restaurants,” according to Gillette — but nothing more.
Proceeds of the auction benefit the National Prostate Cancer Coalition.

ShareBuffer

Carl LaFong

It’s official: My life sucks.
http://adpulp.com David Burn

Carl,
Maybe apply some Tag body spray and things will turn around for you. Or to double your fun, apply Tag under one arm and Axe under the other.
http://msdarby.com darby

Explain to me again why paying 18 grand (or more) to eat dinner with an inflated bimbo is appealing. Is it really that during the entire dinner, the poor lad who paid for it is thinking that he might score? Sad times…
http://adpulp.com David Burn

Yeah, it would be a total waste of time and money, in my opinion. What works here is Gillette’s promo (sad, but true). The fact that there are 15-to-20 year old guys willing and able to pay for this celebrity moment is not the marketer’s fault. One could argue that Gillette ought not to exploit these boys with money, but that’s a different argument.
Carl LaFong

Darby, I think you just answered your own question. Personally, I would sell a vital organ just for the chance to breathe the same air as that “inflated bimbo.”
Oh, and thanks for the tip, David. Better living through hygiene.