Take That, Axe

from Ad Age: In its latest bid to attract teenage males, Gillette Co.’s Tag body spray is offering them a date with a 33-year-old married woman — MTV reality star Carmen Electra — with bidding so far topping out at $17,200 on eBay.
Males ages 15 to 20 are eligible for the date with Ms. Electra, born Tara Leigh Patrick near Cincinnati. Winner of the auction receives an all-expense-paid trip to Los Angeles to have dinner with Carmen Electra at “one of Hollywood’s hottest restaurants,” according to Gillette — but nothing more.
Proceeds of the auction benefit the National Prostate Cancer Coalition.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Carl LaFong says:

    It’s official: My life sucks.

  2. Carl,
    Maybe apply some Tag body spray and things will turn around for you. Or to double your fun, apply Tag under one arm and Axe under the other.

  3. Explain to me again why paying 18 grand (or more) to eat dinner with an inflated bimbo is appealing. Is it really that during the entire dinner, the poor lad who paid for it is thinking that he might score? Sad times…

  4. Yeah, it would be a total waste of time and money, in my opinion. What works here is Gillette’s promo (sad, but true). The fact that there are 15-to-20 year old guys willing and able to pay for this celebrity moment is not the marketer’s fault. One could argue that Gillette ought not to exploit these boys with money, but that’s a different argument.

  5. Carl LaFong says:

    Darby, I think you just answered your own question. Personally, I would sell a vital organ just for the chance to breathe the same air as that “inflated bimbo.”
    Oh, and thanks for the tip, David. Better living through hygiene.