Take My Kings, Lose My Crown

The Kings, which left Kansas City for California’s capital some years back, may now move to Anaheim or Seattle. But that’s not copacetic with one of the city’s ad agencies.
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Amber Williams, president of Sacramento’s Glass Agency, told The New York Times, “For us, being from a city that has that legitimacy of a professional sports team is so critical to being taken seriously when we enter a room. The Kings leaving could be detrimental for how Sacramento is received, and ultimately for how we are received as an agency.”
The four billboards and eight digital boards that make up the campaign are worth $200,000 in media placements, but the sign’s owners are offering heavily discounted space as a show of support for the Kings cause.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.