Tag. You’re It.

The Guardian spoke with Yahoo founder, Jerry Yang last week.
What was it about Flickr that made it such a must-have acquisition?
Yang: There’s a lot we can achieve through this acquisition because we’ll be able to leverage their leading technology and product features such as tagging (http://en.wikipedia.org/wiki/Tagging). The internet’s a driving force in the change from mass media to “my media”, in which consumers will be their own programmers. User-generated content or “social media” will be a large component, and Flickr (www. flickr.com) has one of the strongest, most active communities out there.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.