Tag. You’re It.

The Guardian spoke with Yahoo founder, Jerry Yang last week.
What was it about Flickr that made it such a must-have acquisition?
Yang: There’s a lot we can achieve through this acquisition because we’ll be able to leverage their leading technology and product features such as tagging (http://en.wikipedia.org/wiki/Tagging). The internet’s a driving force in the change from mass media to “my media”, in which consumers will be their own programmers. User-generated content or “social media” will be a large component, and Flickr (www. flickr.com) has one of the strongest, most active communities out there.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.