Have You Stoked Your Frictionless Data Feeds Today?

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Just when we wrap our collective heads around the concept of real-time marketing, along comes on-demand marketing to steal some of real-time’s thunder. According to Peter Dahlström and David Edelman of McKinsey, “the coming era of ‘on-demand’ marketing” will revolve around four key areas: Now: Consumers will want to interact anywhere at any time. Can […]