Taco Bell Gets Saucy In Lawsuit Response Ad

Folliowing up on the news of a lawsuit from the other day, a little crisis PR at Taco Bell has them taking out full-page ads in major papers and a video response on their site.
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Salon.com has more:

The lawsuit, filed by the Alabama law firm Beasley, Allen, Crow, Methvin, Portis & Miles, doesn’t specify what percentage of the mixture is meat. But the firm’s attorney Dee Miles said the firm had the product tested and found it contained less than 35 percent beef. The firm would not say who tested the meat or give any other specifics of the analysis.
Taco Bell says its seasoned beef contains 88 percent USDA-inspected beef and the rest is water, spices and a mixture of oats, starch and other ingredients that contribute to the “quality of its product.” The company said it uses no extenders.

So there’s clearly a difference in opinion regarding between the beef amounts. The court of public opinion is a harsh one, so it’s no surprise that Taco Bell is trying to get a handle on this. The tone of the ad is quite intriguing — do you think it helps or hurts their argument?

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.