Table It

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When you work in advertising you sit at a lot of conference room tables. But what do these tables say about the organization in question? According to Ruth Haag, president and CEO of a hazardous-waste consulting firm, the tables say a great deal.
• A round table hampers decisions.
• A long, thin table encourages cliques.
• Face-to-face at a distance encourages rudeness.
• The basic solution: A rectangular table about five-feet wide.
• The perfect solution: A one-ended rectangular table.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.