Table It

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When you work in advertising you sit at a lot of conference room tables. But what do these tables say about the organization in question? According to Ruth Haag, president and CEO of a hazardous-waste consulting firm, the tables say a great deal.
• A round table hampers decisions.
• A long, thin table encourages cliques.
• Face-to-face at a distance encourages rudeness.
• The basic solution: A rectangular table about five-feet wide.
• The perfect solution: A one-ended rectangular table.

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.