SUV Named For A Manhattan Neighborhood Perfect Your Next Trip To A Museum

Brandweek: Subaru is breaking a network TV and cable push for its first SUV, the B9 Tribeca.
The effort, via Subaru’s new agency, DDB in New York, shows the SUV rolling along city streets. The spot, set to Kansas’ classic-rock staple Dust in the Wind, has other SUVs turning to dust, rusting away and becoming junkyard scrap as the Tribeca passes them.
Tim Bennett, director of advertising at the Cherry Hill, N.J., automaker, said a large grassroots and Internet effort aim to reach people who “are very active, not always in front of a TV.
“One of the targets is definitely the urban buyer,” said Bennett. “There’s an urban sensibility; we are targeting the kind of people

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.