Surprise, You’re On Candid McCamera

According to The Boston Globe, Arnold Worldwide convinced Boston University to make its marketing and advertising students availabe for a McCafe commercial. Officials at Arnold, which handles McDonald’s breakfast account, believed the ad could serve as a lesson for students.

Crews from Redtree Productions, the company that Arnold worked with on the ad, fitted three hidden cameras and built a set inside the classroom. Guest lecturer Robert Deutsch purposely rambled to make students appear tired.
After the commercial was taped, students featured in the ad signed a release so that their images could be used. For their participation, the students were each given a $10 gift card for Apple iTunes.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.