Surf’s Up In Estonia

c|net: “It is time to say that electricity and the Internet are very similar in end users’ eyes,” the sandy-haired Veljo Haamer said over a cup of smoky black tea.
Haamer, one of Estonia’s unofficial chief geeks, is largely responsible for a level of Wi-Fi connectivity-–even in remote areas-–that puts the biggest cities in America to shame. For the last three years, he and a handful of volunteer evangelists with the organization have successfully lobbied Estonian cafes, hotels, hospitals, city parks, local governments and even major gas stations to start offering Net access, helping to design and set up the networks.
The results have been nothing short of astounding. I recently spent nearly three weeks traveling around the small Baltic country, and found that in small-town cafes, city parks–even in a remote national park in a town without so much as a bar or restaurant-–I was able to turn on my laptop and go online at the touch of a button.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. They’re way ahead of the curve. They were the first country to purchase the foreign rights to my first book. 😉

  2. Yeah, WiFi in Estonia is very good, can’t wait until Estonia starts using WiMax