Support The Arts—Buy Modo & Modo

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According to The Telegraph, the Italian maker of a small black notebook once used by Vincent Van Gogh, Henri Matisse and Ernest Hemingway has put his company up for sale.
Mario Beruzzi’s company Modo & Modo sold 4.5m Moleskine notebooks across the world last year, half of them in the United States.
The notebooks, which have a pocket for mementos and an elastic band to hold them closed, were made by a French company until it went bankrupt in 1986. Beruzzi relaunched the product in 1998, twelve years later.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.