Super Bowl XLV Commercial: Kia’s 60 Second Action Adventure

Kia Motors America unveiled its new 60-second Super Bowl commercial online today in advance of the spot’s television debut in the first quarter of Sunday’s big game.

Created by David&Goliath, “One Epic Ride” demonstrates the extreme measures people will go to get their hands on a midsize sedan with a combination of striking design, exhilarating performance and outstanding value not found anywhere else in the category. Yes, that’s the press release talking.
Previously on AdPulp: Kia Dreams The Dream (That You Will Dream Of Driving An Optima) | Kia Rolls Out The Hip Hamster Hop | Golf Gets Into The Swing Of Things

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.