Sundays Are For Church And Football, Not News

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Reflections of a Newsosaur shares some bad news for the newspaper biz.

An ongoing decline in Sunday readership, if unabated, could have a disproportionately greater impact on the already weakened economics of newspapers than a corresponding reduction in daily sales. That’s because Sunday sales historically have generated half of the advertising revenues at most newspapers.

I often ask myself what the world is coming to, but rarely do I find suitable answers to my rhetorical questions.
The Sunday paper I receive in my driveway recently shrunk the size of their pages to save money, and I don’t like the change much. I hold it and I know it’s a diminished product, and that’s not the tactile sensation I’m looking for at 10:00 am on Sunday.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • http://www.millergroup.net sonya

    While the daily decrease is no surprise (hello free online paper), I would’ve given more credit to the good ol’ American sunday paper and coffee ritual. Guess not.

  • http://www.beyondmadisonavenue.com Ryan Watkins

    It’s hard to sell advertising space for the entire paper when 50% of the readers just pick up a Sunday edition for crosswords, coupons and sudoku…