Sundays Are For Church And Football, Not News

Reflections of a Newsosaur shares some bad news for the newspaper biz.

An ongoing decline in Sunday readership, if unabated, could have a disproportionately greater impact on the already weakened economics of newspapers than a corresponding reduction in daily sales. That’s because Sunday sales historically have generated half of the advertising revenues at most newspapers.

I often ask myself what the world is coming to, but rarely do I find suitable answers to my rhetorical questions.
The Sunday paper I receive in my driveway recently shrunk the size of their pages to save money, and I don’t like the change much. I hold it and I know it’s a diminished product, and that’s not the tactile sensation I’m looking for at 10:00 am on Sunday.

About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • sonya

    While the daily decrease is no surprise (hello free online paper), I would’ve given more credit to the good ol’ American sunday paper and coffee ritual. Guess not.

  • Ryan Watkins

    It’s hard to sell advertising space for the entire paper when 50% of the readers just pick up a Sunday edition for crosswords, coupons and sudoku…