Sundays Are For Church And Football, Not News

Reflections of a Newsosaur shares some bad news for the newspaper biz.

An ongoing decline in Sunday readership, if unabated, could have a disproportionately greater impact on the already weakened economics of newspapers than a corresponding reduction in daily sales. That’s because Sunday sales historically have generated half of the advertising revenues at most newspapers.

I often ask myself what the world is coming to, but rarely do I find suitable answers to my rhetorical questions.
The Sunday paper I receive in my driveway recently shrunk the size of their pages to save money, and I don’t like the change much. I hold it and I know it’s a diminished product, and that’s not the tactile sensation I’m looking for at 10:00 am on Sunday.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. While the daily decrease is no surprise (hello free online paper), I would’ve given more credit to the good ol’ American sunday paper and coffee ritual. Guess not.

  2. It’s hard to sell advertising space for the entire paper when 50% of the readers just pick up a Sunday edition for crosswords, coupons and sudoku…