Sundays Are For Church And Football, Not News

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Reflections of a Newsosaur shares some bad news for the newspaper biz.

An ongoing decline in Sunday readership, if unabated, could have a disproportionately greater impact on the already weakened economics of newspapers than a corresponding reduction in daily sales. That’s because Sunday sales historically have generated half of the advertising revenues at most newspapers.

I often ask myself what the world is coming to, but rarely do I find suitable answers to my rhetorical questions.
The Sunday paper I receive in my driveway recently shrunk the size of their pages to save money, and I don’t like the change much. I hold it and I know it’s a diminished product, and that’s not the tactile sensation I’m looking for at 10:00 am on Sunday.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.

Comments

  1. While the daily decrease is no surprise (hello free online paper), I would’ve given more credit to the good ol’ American sunday paper and coffee ritual. Guess not.

  2. It’s hard to sell advertising space for the entire paper when 50% of the readers just pick up a Sunday edition for crosswords, coupons and sudoku…