Sugar Water Is The American Way

I like to see a client-side press person bite back when their employer is accused of wrongdoing, and today’s business news provides that ring-side opportunity.
According to The Wall Street Journal, The Center for Science in the Public Interest is bringing a class action lawsuit to a California court, claiming that Coca-Cola makes deceptive claims about its VitaminWater brand.
CSPI nutritionists believe the 33 grams of sugar in each bottle of VitaminWater do more to promote obesity, diabetes, and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles.
Here’s the PR person’s bite that I like:

A Coke spokeswoman, Diana Garza Ciarlante, called the suit “ridiculous.”
“Glaceau Vitaminwater is clearly and properly labeled and shows the amount of vitamins and calories in the product,” she said. “This is not about protecting the public interest. This is about increasing the readership of CSPI’s increasingly irrelevant newsletter.”

I know it’s twisted to enjoy spectacle of this nature. What I like is the raw emotion. Frankly, Garza fails to perform at the top of her game by getting nasty and belittling a smaller opponent, but sometimes it works in one’s favor to act naturally and say what needs to be said.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • http://www.YesTruebloodIsMyRealName.com Mark Trueblood

    Zing!

  • http://multicultclassics.blogspot.com HighJive

    I’m not convinced the lawsuit is ridiculous. Based on this perspective, it might be pretty valid. The Coke spokeswoman comes off like the corporate mouthpiece that she probably is. She’s right that the product is clearly and properly labeled. But she’s sounding like a lawyer, with her precision and technicalities. Someone should force her to drink nothing but VitaminWater for a few months.