John Moore considers Adweek’s report, Measuring Buzz.
The major reason why word-of-mouth hasn’t taken off is not because marketers lack the metrics to measure it. It’s because most products, services, and businesses simply aren’t worth talking about.
Johnnie Moore picks up on his thinking and adds to it.
Most boring conversations are only a heartbeat away from being very interesting… all it takes is one participant to take an emotional risk. I think the dullest business can have an interesting conversation, the moment it is willing to take the risk of getting out of bullshit mode.
