Successful WOM Means No B.S.

John Moore considers Adweek’s report, Measuring Buzz.

The major reason why word-of-mouth hasn’t taken off is not because marketers lack the metrics to measure it. It’s because most products, services, and businesses simply aren’t worth talking about.

Johnnie Moore picks up on his thinking and adds to it.

Most boring conversations are only a heartbeat away from being very interesting… all it takes is one participant to take an emotional risk. I think the dullest business can have an interesting conversation, the moment it is willing to take the risk of getting out of bullshit mode.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.