Subway’s Food Isn’t Greasy, But It Does Contain Fat

As I mentioned earlier today, an agency’s job is to find a client’s brand truth and then reveal it. Here’s a case where the agency–MMB in Boston–found their competitors’ truth and revealed it instead.

While this approach does lay bare the truths about Subway’s competitors, it also hides the truth about Subway’s own menu choices, many of which are equally unhealthy.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Regardless of Subway’s own truths, that commercial just reinforces all the notions about typical fast food joints. Subway has been pretty good at highlighting the nutritional aspects of some of their select sandwiches in the past as well.