Subway’s Food Isn’t Greasy, But It Does Contain Fat

As I mentioned earlier today, an agency’s job is to find a client’s brand truth and then reveal it. Here’s a case where the agency–MMB in Boston–found their competitors’ truth and revealed it instead.

While this approach does lay bare the truths about Subway’s competitors, it also hides the truth about Subway’s own menu choices, many of which are equally unhealthy.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://twitter.com/MediaFiche MediaFiche

    Regardless of Subway’s own truths, that commercial just reinforces all the notions about typical fast food joints. Subway has been pretty good at highlighting the nutritional aspects of some of their select sandwiches in the past as well.