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Subway’s Food Isn’t Greasy, But It Does Contain Fat

August 29, 2011 By 1 Comment

As I mentioned earlier today, an agency’s job is to find a client’s brand truth and then reveal it. Here’s a case where the agency–MMB in Boston–found their competitors’ truth and revealed it instead.

While this approach does lay bare the truths about Subway’s competitors, it also hides the truth about Subway’s own menu choices, many of which are equally unhealthy.

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Filed Under: Creative Review
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

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    Regardless of Subway’s own truths, that commercial just reinforces all the notions about typical fast food joints. Subway has been pretty good at highlighting the nutritional aspects of some of their select sandwiches in the past as well.