Subway Sliced And Diced By Arby’s

Crispin believes in disruption. If there is a status quo lying around someplace unprotected, Crispin’s team will seek it and destroy. They’ve done it for pizza, for cars, and now they’re doing it for Arby’s roast beef.

Of course, Arby’s is no local deli. But by comparison to the fast food slinging giants, like Subway, they are a step closer to the careful consideration, and friendly nod we’ve come to expect in a deli. And Arby’s new agency wisely runs with this brand truth.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.