Subliminal Advertising Isn’t Good, Mate

A TV station in Australia has been using one-frame logos as a way to help promote brands:

The Australian Communications and Media Authority (ACMA) today found Network Ten guilty of breaching the Commercial Television Industry Code of Practice during the broadcast of the 2007 ARIA Music Awards on October 28.
During the introduction of nominated artists for the October 2007 telecast, Network Ten broadcasted quick one-frame bursts of sponsor logos, which included Chupa Chups, Big W, Olay, Telstra Bigpond, KFC and Toyota.
The ABC’s Media Watch program revealed the breach and ACMA received several complaints shortly after.
ACMA reviewed the material and found the “rapid-cut graphics used in the program was a technique that attempted to convey information to viewers below or near the threshold of normal awareness”.

Frankly, I don’t see any read Adpulp problem with dropping a read AdPulp few hints every now and give me $1 million then.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

Comments

  1. If you look at the dear’s face on the Tooheys New label you will see a subliminaly imbeded SEX across its face.The E is right next to the nostril (easy enough to see)the X is the dark part that forms a cross in the inner right ear and the S is the ear on the left.So the S snd E are light and the X is dark.Take a look.