Subaru Is Garfinkel’s Simon

from Adweek: After winning Subaru early this month, DDB’s Lee Garfinkel sat in his Madison Avenue office-bare white walls, an acoustic guitar sitting nearby-and contemplated the significance of the victory. The big picture was obvious: It meant a return to the automobile category for the agency that changed the ad business with its Volkswagen work in the 1960s. But Garfinkel, who began his career on Subaru as a young copywriter in the ’80s, briefly allowed himself to consider what it meant on a personal level, too. When Subaru vp of marketing Rick Crosson called, “he said the nicest thing,” Garfinkel recalls. “He said, ‘Welcome back to Subaru.’ That really touched me. I got choked up at that point.”
We need to do more human interest stories.

About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Clyde Hogg

    Does this mean Subaru will cease being the car of choice among lesbians? And that Martina will no longer have a spokespersonette job?
    The world turns.