Stuck On Stupid

So it turns out Brownie wasn’t doing “a heck of a job” after all.
Simply put, the news coverage of Hurricane Katrina showed us that if PR or advertising initiatives don’t take reality into account, they won’t work.

When the gloriously badass Lt. General Russel Honore rolled into New Orleans to oversee military operations a couple of weeks ago, he was asked why the response took so long. “This is a disaster,” he said. “This isn’t something somebody can control. We ain’t stuck on stupid.”
Well, there are few Russel Honores in the advertising industry. If we think we have absolute control over public perception anymore, we’re stuck on stupid.

It’s the focus of my new column on Talent Zoo. Check it out.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Hey, you beat my to my next blog entry. But I’m pretty sure that your post was better than mine would have been. Nicely done.
    Truth matters. Bullshit meters are more sensitive than ever before. You can’t say the head of FEMA is doing a great job while corpses bob in the streets of a major American city.
    Now, of course, we’re getting a lot of “the buck stops here” and so forth. But it’s not really sticking because it rings hollow — it’s two weeks too late.

  2. Bush is also “Stuck on Stupid”!
    Check out the t-shirt:

  3. If you ask me, it’s the Media who has been stuck on stupid… Just ask Major Honore.