New York Times: Hate being stuck in a movie theater with no choice but to watch advertisements on the big screen?
Get used to it.
Advertisers like these spots, and have been buying more of them. Movie ads are one more alternative to television spots, which are losing favor as TiVo and other digital video recorders make it easier for viewers to zap them.
Vonage plans to use this character in an animated spot in movie theaters.
Last year, ads in United States movie theaters grew 23 percent to $438 million, according to the Cinema Advertising Council.
Consumer opposition to the screening of movie ads has led government officials in Connecticut, Illinois and New York City to introduce bills that would require theater owners to post, in all advertising, actual starting times for trailers and commercials, as well as for films. No bill has been passed yet.
