According to The New York Times, other headlines in this new campaign from Quaker City Mercantile in Philadelphia, include “sweaty outdoor festival friendly,” “extra inning friendly,” “your flight just got canceled friendly,” “ridiculously long conference call friendly” and “fancy hotel friendly.”
It occurs to me that people who encounter these ads might not know what’s in these SNUS tins, nor why the package is sweating–something a little product information could easily address.
