“Strut Your Stuff” Taken Literally By Members Of TheLadders.com

January 12, 2011 By David Burn Leave a Comment

Want to land a job that pays over $100,000? Join the club.

If I understand this spot correctly, TheLadders.com is no longer just a high end job board, it’s a life skills coach that offers classes in pole dancing.
According to Adfreak, Ladders members competed to be included in the ads. Says Fallon’s David Sigel: “The user testimonial tends to lack credibility, but we wanted to give the members a chance to show their stuff, and get across the confidence they feel as a result of working with TheLadders.”
Editor’s Tip: If you really want to be “Irresistible,” listen to Robert Palmer.

Filed Under: Creative Review

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.