String Theory 2.0

Tech Dirt is pointing to a neat social media idea from The Economist.

They’ve decided to publish, in the form of a blog, all of the letters they receive (excluding ones that are patently offensive). There’s also a comments section for each one, so that the letters they receive don’t just serve as static items, but as conversation starters. Already, within a few days of launching, plenty of people are commenting on each other’s letters. It helps, of course, that The Economist has a rather intelligent readership, so there are plenty of good letters that they don’t have space to publish in the print version. It’s obviously not a radical step, but it’s an interesting experiment that shows how publications should be thinking about social media.

About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.