They’ve decided to publish, in the form of a blog, all of the letters they receive (excluding ones that are patently offensive). There’s also a comments section for each one, so that the letters they receive don’t just serve as static items, but as conversation starters. Already, within a few days of launching, plenty of people are commenting on each other’s letters. It helps, of course, that The Economist has a rather intelligent readership, so there are plenty of good letters that they don’t have space to publish in the print version. It’s obviously not a radical step, but it’s an interesting experiment that shows how publications should be thinking about social media.
String Theory 2.0
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.