They’ve decided to publish, in the form of a blog, all of the letters they receive (excluding ones that are patently offensive). There’s also a comments section for each one, so that the letters they receive don’t just serve as static items, but as conversation starters. Already, within a few days of launching, plenty of people are commenting on each other’s letters. It helps, of course, that The Economist has a rather intelligent readership, so there are plenty of good letters that they don’t have space to publish in the print version. It’s obviously not a radical step, but it’s an interesting experiment that shows how publications should be thinking about social media.
String Theory 2.0
Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.