Street Level, On A Global Scale

London-based music production and research house Aurotone launches a unique offering today with its Aurotone Network—a collection of influential musicians and music professionals in 30 cities around the world who are available to advise on music trends and help research music for specific projects.

According to Aurotone “They include new music editors of print publications from the Guardian in London to Presence in Auckland, as well as founders and contributors of the world’s most influential blogs – from PopJustice to Drowned in Sound – and the world’s most influential fashion and lifestyle magazines, like Trendland in Los Angeles. Members are based in countries as diverse as the Philippines and Argentina, and they have senior music industry personnel on the ground in cities from Sao Paulo to Sydney. Many members have themselves had serious chart success in the US & UK.”

The network is designed to be especially helpful in creating and sourcing tracks that work across different cultures. It augments Aurotone’s excellent (in my humble opinion) Intelligence Report digest of international music trends and reflects their desire to embrace the opportunities presented by the huge changes in the music, advertising and film industries of late, “changes which allow an entirely new way of conducting a creative business.” Here, here.

About Wade Sturdivant

Creative Director/Copywriter at The Richards Group, Wade spent his formative years in Chicago (DDB, Leo Burnett) and has worked on accounts as diverse as BMW, Firestone, Bud Light, McDonald’s, Kellogg’s and the U.S. Army.