Street Level, On A Global Scale

London-based music production and research house Aurotone launches a unique offering today with its Aurotone Network—a collection of influential musicians and music professionals in 30 cities around the world who are available to advise on music trends and help research music for specific projects.

According to Aurotone “They include new music editors of print publications from the Guardian in London to Presence in Auckland, as well as founders and contributors of the world’s most influential blogs – from PopJustice to Drowned in Sound – and the world’s most influential fashion and lifestyle magazines, like Trendland in Los Angeles. Members are based in countries as diverse as the Philippines and Argentina, and they have senior music industry personnel on the ground in cities from Sao Paulo to Sydney. Many members have themselves had serious chart success in the US & UK.”

The network is designed to be especially helpful in creating and sourcing tracks that work across different cultures. It augments Aurotone’s excellent (in my humble opinion) Intelligence Report digest of international music trends and reflects their desire to embrace the opportunities presented by the huge changes in the music, advertising and film industries of late, “changes which allow an entirely new way of conducting a creative business.” Here, here.

About Wade Sturdivant

Currently jumping on the creatives-go-client-side bandwagon as Director of Creative Copy for MGMRI in Las Vegas. Wade’s years of ad agency experience include award-generating stints at DDB, Publicis, The Richards Group and most recently Leo Burnett in Tokyo, Japan. Along the way, he’s shot commercials on four continents, worked with heads of state and U.S. Army four-star generals and met Carrot Top in-person. When he’s not busy thinking up big ideas, you’ll find him at home playing guitar, building guitars and scouring the internet for (duh) more guitars.