Story Matters At AMC

According to The Wall Street Journal, AMC’s cinematic vision for TV is now supported by a new tagline, “Story Matters Here,” (although you wouldn’t know it from the following clip).

AMC–home to Mad Men, Breaking Bad and Broken Trail–is fast becoming the free HBO. Yet, from a marketing perspective, the cable channel still has work to do.
“We don’t have an audience, we have audiences,” says Charlie Collier, AMC’s president. “The challenge for us is pulling them together.”

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • http://www.lookingforplantlife.com/notebook/About_Me.html nancy

    That is scary.