Story Matters At AMC

According to The Wall Street Journal, AMC’s cinematic vision for TV is now supported by a new tagline, “Story Matters Here,” (although you wouldn’t know it from the following clip).

AMC–home to Mad Men, Breaking Bad and Broken Trail–is fast becoming the free HBO. Yet, from a marketing perspective, the cable channel still has work to do.
“We don’t have an audience, we have audiences,” says Charlie Collier, AMC’s president. “The challenge for us is pulling them together.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.

Comments

  1. That is scary.