Story Is Life

Friend of AdPulp, Tom Asacker, recently appeared on BlogTalkRadio. The discussion with host Trey Pennington concerns the power of storytelling and brand theater.

At the 13 minute mark in the conversation, Asacker says, “You know what bothers me, Trey? There are a lot of caring people in great organizations, big and small, that simply don’t understand how their audience makes meaning. They’re stuck in yesterday’s paradigms of persuasion.”

Man, I don’t want to be stuck in yesterday’s paradigms of persuasion. Do you?

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.