Stop The Madness

In an article on Slate, Seth Stevenson calls for an end for the kind of TV spots that make you go “huh?”:
“Enough already with the “twisted” humor. The willful wackiness. The over-the-top, absurdist scenarios.”
I’ve written about this before. It’s hard for advertising to push the envelope when real life already is doing a pretty good job of it.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://adpulp.com David Burn

    It’s even harder when executing against a strategy (that may or may not be helpful). Yet, work that delivers a product benefit in an unexpected way is almost always the best.

  • http://debowen.typepad.com Deb

    But what product benefit is being portrayed by the sheep-guys? I like some wacky ads. The early Menthos ads were fun.
    But now, I’m just glad I’m not the only one who sees some of these ads and wonder, “what was that?!?”
    Some work, some don’t. But generally, I give credit for those companies at least willing to try something!