Stop Human Trafficking

Young & Rubicam New York joined forces with MTV EXIT (End Exploitation and Trafficking) and music collective Black Iris–featuring Best Coast’s lead Bethany Cosentino–to produce a powerful new music video that raises awareness of human trafficking. The song, “When Will I Feel Love,” was written exclusively by Cosentino for this project.

“The music video tells the story of a girl who is tricked by a man to follow her hopes and dreams across borders in search of a better life,” says Menno Kluin, Creative Director at Y&R/NY.
“Human trafficking, especially of young women for sexual exploitation, is a crime which violates basic human rights; rights to freedom, equality and dignity. MTV’s unique global network can support and promote these rights,” said Georgia Arnold, Senior Vice President, Social Responsibility, MTV Networks International.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.