Stop Human Trafficking

Young & Rubicam New York joined forces with MTV EXIT (End Exploitation and Trafficking) and music collective Black Iris–featuring Best Coast’s lead Bethany Cosentino–to produce a powerful new music video that raises awareness of human trafficking. The song, “When Will I Feel Love,” was written exclusively by Cosentino for this project.

“The music video tells the story of a girl who is tricked by a man to follow her hopes and dreams across borders in search of a better life,” says Menno Kluin, Creative Director at Y&R/NY.
“Human trafficking, especially of young women for sexual exploitation, is a crime which violates basic human rights; rights to freedom, equality and dignity. MTV’s unique global network can support and promote these rights,” said Georgia Arnold, Senior Vice President, Social Responsibility, MTV Networks International.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.