Stop Tweeting Boring Sh*t Is NSFW At Boring Workplaces

Over the years, I’ve seen many ad agencies publish books of one kind or another. Many fall nakedly into the “here’s our proprietary process, along with case studies to back it up” genre.

Others take a more compelling approach. Such is the case with Sausalito agency Division of Labor’s new book: Stop Tweeting Boring Sh*t: The New Rules of Work.

stop-tweeting-boring-shit

It’s a pretty simple premise: A series of humorous tweets, redesigned to look like mini-posters, with a little backup explanation that focuses on work life, business thinking, and a bit of philosophy in general. Yeah, it’s sarcastic as hell, as I imagine many of the folks working there are.

But a cool thing happens as you read the book: You get a very good glimpse of the agency’s outlook on many things, which for prospective clients or employees, makes a good case for working with (or staying away from) Division of Labor. Like this one:

Untitled

In other words, read this book and you might know what kind of work you’ll be doing with them. Stop Tweeting Boring Sh*t is a quick, fun read, and it’ll fit nicely on any creative’s desk for a little inspiration. It also fits nicely into a client RFP package, which helps Division of Labor most of all.

Special thanks to DOL for providing me with a review copy.

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://williamsworldwidetv.com/ Alain Bransford

    A book with ‘vintage style PSAs’? I’m definitely buying this! Thanks for sharing this, Dan!

    • DanGoldgeier

      Alain, I’d say they’re more like letterpress posters, but yes, it’s a very funny book and a pleasure to flip through.

  • Tommy Clark

    ive noticed when people advertise on twitter and its funny its ten times more likely to get looked at. I know a couple people that do it on http://www.5spot.ca and get lots of (retweets) but thats kinda a no brainer funny atracts people

  • Stop Tweeting Boring Shit

    Thanks for the post Dan! Let your readers know they can tweet about the book for a free poster: http://bit.ly/1fic49f

  • Stop Tweeting Boring Shit

    Ha. I guess you could just cross out the “boring shit” portion of the poster and it would work for your office.