Stock Tip

According to The Wall Street Journal, research from the University of Wisconsin suggests that shares of Super Bowl advertisers tend to outperform the Standard & Poor’s 500-stock index in the week after the game.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.