Stock Tip

According to The Wall Street Journal, research from the University of Wisconsin suggests that shares of Super Bowl advertisers tend to outperform the Standard & Poor’s 500-stock index in the week after the game.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.