According to The Wall Street Journal, research from the University of Wisconsin suggests that shares of Super Bowl advertisers tend to outperform the Standard & Poor’s 500-stock index in the week after the game.
About David Burn
David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.
