New York Times is reporting on a consortium of newspapers working with an online news aggregator, Inform.com, to scan hundreds of news and blog sites and deliver content related to articles appearing on their Web sites, regardless of who published those articles. In other words, they will begin linking to the competition.
“Five years ago, everybody said you have to keep readers on your site, with no links out to other sites,” said Caroline H. Little, chief executive and publisher of Washingtonpost.Newsweek Interactive, the online division of the Washington Post Company. “But ultimately, people will go where they want to go.”
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