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Stella Isn’t A Normal Beer, Normal Beers Come In A Pint Glass

September 4, 2011 By Leave a Comment

Order a Stella Artois on tap and it comes in a special glass.

The fact that it does is a huge win, and point of difference, for the brand.

Now, Stella is extending the idea of the special glass, or “chalice” to their new aluminum can.

The consistent packaging may be a step short of a brilliant move (and the commercial could be much better), but it is a smart move.

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Filed Under: Packaging
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.